Process

Our investment process

Cannon Asset Managers’ investment process can be clearly seen in the graphic below. In a market with vast number of potential investments, Cannon creates key strategic choices through a five step process: Fundamental analysis, quality and risk, return expectations construction and sell discipline.

Each stage of the process reduces the investment options further, resulting in Cannon only making long-term, stable, high-value investment decisions with the sole aim of securing and growing your investment.